KATHY ARMISTEAD OLEN
Kathy is a pioneer in the field of brand-artist partnerships. She has a 20-year track record of successful pairings through tour sponsorship, product endorsement, music use, commercials, PR initiatives, venue sponsorship sales and other forms of corporate partnership. She is widely recognized for her achievements and expertise by global brand executives and artists in music, television and film.
As Vice President of Brand Partnerships at The William Morris Agency/William Morris Endeavor Entertainment, Kathy created brand partnership support as a new service area, leading the group for nearly a decade and building the most effective and successful such practice in the industry.
Before joining William Morris, Kathy served as Director of Marketing & Corporate Sales for the Nashville Arena (now Bridgestone Arena), where she created and sold the initial corporate sponsorship categories for the $127 million venue, formed an in-house media agency and developed co-promoted events, welcoming over one million visitors to the state-of-the-art facility.
Prior to that, Kathy was Director of Marketing and Sponsor Sales at Nashville’s Starwood Amphitheatre, where she created and executed all of the show-marketing plans for the seasonal concerts, and formed a network of over 100 trade media partners. Kathy also developed numerous breakthrough sponsorship programs and established the first national-branded food court, unique venue signage opportunities, and cutting-edge sponsor-owned ticketing programs, generating millions of dollars in media placement annually.
Kathy has produced tour sponsorships and endorsement campaigns for global brands including Hershey’s, General Motors, Anheuser-Busch, KFC, Ocean Pacific, WD-40, General Mills, International Harvester, World Vision, Colgate, Sharpie, McDonalds, Sea Ray and more.
Throughout her career, she has created brand partnerships and/or concert marketing plans with artists including Taylor Swift, The Eagles, Brad Paisley, Rascal Flatts, Elton John, Jason Aldean, Brooks & Dunn, Sara Evans, Dierks Bentley, Josh Turner, Billy Joel, Aerosmith, Van Halen, Celine Dion, Lynyrd Skynyrd, Tina Turner, Ozzy Osbourne & OzzFest, the bands of Lollapalooza, Robert Plant, Howie Mandel, Sheryl Crow, The Rolling Stones and many others.
A native of the Nashville area, Kathy enjoys friends, music, travel and family.
Director of Artists/Brand Partnerships
Scott is first and foremost a fan of music and has experience in all aspects of the trade including playing, performing, recording, writing and sales. While working as an entertainment journalist in Athens, Georgia he was fortunate enough to learn about the industry first hand from some of the top producers, songwriters, comedians and actors in the field today.
Scott is well traveled and familiar with different aspects of the music world both at home and abroad. At the age of thirteen he sold his cow Brandi, whom he had bottle fed since birth, to buy his first CD player…so that’s something.
Scott studied journalism at Georgia State University and enjoys traveling, cooking, film, and spending time with his beautiful wife.